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BMW Opted to Show Its New Model in AR – How Will It Change the Advertising Industry?

Augmented Reality has changed the way we enjoy entertainment, and it is already being used by big companies to provide fun and enjoyable experiences to their audience. BMW, for instance, made headlines when it used the 3D AR trial technology of Snapchat to show the X2 car. By collaborating with Snapchat, BMW was able to put Snapchat’s latest augmented trial lens to good use when it enables customers to try their latest vehicle. The experience lets customers customize the X2’s colors and view it from different angles. Snapchat is a popular photo-sharing app that is young and modern, two features that represent the BMW X2 and BMW itself. The app began to provide BMW’s AR experience for the X2 on November 22, 2017. BMW is first to create a 3D AR version of their product as part of their new ad campaign. The X2 is the latest in BMW’s X series of vehicles. Its fuel consumption is 6.4 to 4.5 1/100km, with combined CO2 emissions of 114 to 118 g/km. The luxury brand already reached mill...
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Unveiling the Benefits of Augmented Reality for the Tourism Industry

Augmented reality is starting to change how people plan for trips. With this technology, end-users can completely immerse themselves in their intended destination so that they know what to expect before they go. Augmented reality or AR has also provided hotels, travel agents, and other providers of tourism services to market their products in a more interactive and immersive manner. If you haven’t explored the possibilities of AR, then it’s time to take advantage of this technology to sell your travel packages or your hotel rooms.  The Benefits of AR for Travellers Augmented reality technology is improving every traveller’s experience by making the planning aspect of the journey simpler, more interactive, and much smoother. By using an AR powered app, travellers can find and experience local attractions, translate sign boards and menus in their chosen native language, get information and reviews about nearby locations, locate WI-FI networks, and even check instantaneous w...
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Finding Top Virtual Reality Company in Dubai

Do you need new and better ways to promote your business and acquire more customers? Consider using virtual reality (VR) or augmented reality in your advertising strategy. Adding virtual reality to your promotional and marketing campaigns can make them more enticing and memorable. To make this happen, you need to find a reputable virtual reality company in Dubai . Here are tips to finding top virtual reality companies in Dubai: •    Compare at least two Dubai-based VR companies – Find at least two of the best virtual reality companies that are known for their exceptional service and output and compare them in terms of price and the quality of their virtual reality promotional campaigns. Consider a company that can help you imagine, design, and creative one-of-a-kind interactive experiences that can let you express targeted messages to any audience in a captivating way. •    Choose a multilingual company – Any top virtual reality company in Dubai would be ...
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Finding a 360 Video Production Company in Dubai

Videos have been used as marketing vehicles since time immemorial. Thanks to new technology, bigger and better ways to use them on different mobile and social channels are emerging. In fact, more and more businesses are moving toward 360 video production in Dubai and are reaping the benefits of better consumer engagement and stronger message retention than traditional videos. These famous 360 videos—otherwise known as virtual reality or augmented reality videos—are video clips that display a spherical scene, where all possible angles of a environment have been recorded, essentially giving viewers a 360-degree image of the scene. They allow viewers to interact with the environment, giving them an enhanced experience of the environment.  Now that 360 videos are becoming more commonplace in various web, social media, and mobile platforms, enlisting the help of a 360-video production company might be the next best move for your marketing strategy. Hiring a 360-video production comp...
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